Beta Gallery: founded in 2014, focuses its search on contemporary artists from the Colombian and Latin American scene. Beta believes that in situ interventions are key to the understanding of the body of work of artists, since they allow them to express themselves beyond the formats and classic means of art.
The gallery has a focus on works with an abstract and conceptual sense. Having special affinity for artists who approach architecture and nature. In 2016 Beta incorporated an annex called Zeta Project, which brings together exponents of the Colombian and International urban art scene.
Beta will present two Latin-American artists: Alejandro Londoño and the DOMA Collective.
Alejandro Londoño (Colombia, 1989). Presents contexts where the computer machines seem to appropriate the world, to vanish the boundaries between reality and fiction. The raw material of his work is related to codes, numbers and algorithms, which arise with the appearance of "new media", especially the appearance of the computer. He constantly seeks the recovery of the analogue in the continuous evolution of the digital world.
Amongst his projects we can highlight: his participation in the “Salón ACME No 7”, México City, México (2019); the International artistic residence “Pilotenkueche”, Leipzig, Germany (2018); and his participation in “Nuevos Nombres”, Bank of the Republic, Bogotá, Colombia (2018).
DOMA Collective (Argentina, founded in 1998). They have created a style recognizable by their acid and absurd vision of reality. Through the use of tools and materials from design and advertising, they create playful objects that change completely with close observation, presenting daily situations of our globalized world from a critical perspective, hence drawing attention to the contrasts and inequalities with which we live daily.
Amongst their projects we can highlight: the solo show “Naturaleza Muerta”, Centro Cultural Recoleta. Buenos Aires, Argentina (2018); they participation in Atmosphere Bienal, Moscow, Russia (2018); and the introduction of the DOMA Kidrobot Dunny Jugue in the permanent collection of MOMA, New York, USA (2007).